GM Invests $275 Million to Build All-new Chevy Silverado

by Chevrolet in the News on October 28, 2011

Coming off three straight months of year-over-year sales increases—including robust growth of 36 percent in September alone—Chevrolet Dealer Seattle is confident the current Chevy Silverado is proving it still has what it takes to satisfy today’s demanding pickup customers. And recently, to help ensure the all-new next-generation Silverado will be able to do the same, General Motors announced a $275 million investment in the Ft. Wayne (Ind.) manufacturing facility that is home base for the company’s full-size pickups.
“Today’s announcement is great news for the hard-working members of UAW Local 2209,” said Joe Ashton, UAW vice president, representing the GM Department. “Our members’ experience and knowledge will ensure that this next generation of trucks will exceed the expectations of our customers. This is an important vehicle program for GM and the decision to locate the work in Fort Wayne demonstrates our mutual commitment to making GM a great American company.”
According to Washington DC Chevrolet Dealers, this latest move is expected to retain or add 150 jobs to the plant, which already relies on 3,400 employees, working three shifts, to keep up with sales of the Silverado and GMC Sierra. Further, it represents the final component of GM’s comprehensive, $2 billion U.S. investment program originally announced in May of this year. Chevrolet Dealer CT said t hat all told, the program will create or retain approximately 4,000 jobs in 17 facilities across eight states.
“This investment will allow us to continue building award-winning pickups that offer better fuel efficiency than ever before without sacrificing features and functionality,” said Larry Zahner, GM manufacturing manager. “We remain committed to providing customers the utility and capability of our world-class full-size pickups.”

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GM’s Real SUVs Are Real Satisfying For Today’s Customers

by Chevrolet in the News on July 12, 2011

Even as General Motors successfully works to meet customer demand for high-efficiency vehicles like the Chevrolet Cruze Eco (capable of 42 mpg highway) and Chevrolet Volt (already helping drivers go more than 1,000 miles between fill ups), the company knows that for many people, there’s still no replacement for rugged full-size, full-capability sport utilities and pickups. That’s why GM continues to put so much effort into continuously improving its lineup—effort that paid off recently when three General Motors body-on-frame vehicles won their segments in the 2011 AutoPacific Vehicle Satisfaction Awards.
One of the industry’s premiere benchmarks for buyer satisfaction, the annual awards rely on input directly from owners, who evaluate their vehicles across “48 separate categories that objectively measure the ownership experience,” according to George Peterson, president of AutoPacific.
The Cadillac Escalade topped the Luxury Sport Utility Vehicle segment; GMC Yukon took home the honors among Large Sport Utility Vehicles; and the Chevy Avalanche, with its versatile Midgate that can be used to either extend its cargo bed for extra hauling room or extend the size of its cabin to hold up to six passengers, won the Large Light Duty Pickup category.
And significantly, even though these vehicles were designed with a focus on functionality, they still offer notable GM fuel-efficiency technologies. Among them is Active Fuel Management—standard on all three AutoPacfic winners—which can sense when the vehicle doesn’t need the full power of its V8 engine and automatically and seamlessly deactivate four of the cylinders to reduce fuel consumption. In addition, both the Escalade and the Yukon—as well as the Chevrolet Silverado and GMC Sierra full-size pickups, and the Chevrolet Tahoe full-size SUV—are available with two-mode hybrid powertrains.
As just one example of what this innovative system can achieve, consider that the Yukon Hybrid can seat up to eight and tow up to 6,200 lbs., but it can also travel under electric power alone at speeds of up to 30 mph and achieve up to 20 mpg in city driving, even when equipped with four-wheel-drive—that’s the exact same urban fuel-efficiency performance as you get with a Toyota Camry V6.
The latest models of the award-winning Cadillac Escalade, GMC Yukon and Chevrolet Avalanche are on sale now.

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New Colorado Concept Zeigler Chevy Schaumburg

GM Unveils Chevrolet Colorado Concept Ahead Of Debut

by Chevrolet in the News on March 21, 2011

Just a week ago, GM teased the next-generation Chevrolet Colorado ahead of its debut at the Bangkok International Motor Show. Eager to show off the new truck, it has been officially unveiling ahead of its debut.
Although this vehicle is technically a concept vehicle, it will go on sale in Thailand later this year with a 2.8-liter turbo-diesel engine under the hood. GM promises that the mid-size truck will boast competitive towing capacity, power, and fuel-efficiency.
“Although this is a show vehicle, the basic proportions and form convey the vision for the next-generation Colorado that we will bring to market,” said Brad Merkel, GM’s global vehicle line executive. “It reflects a stylized version of the new truck, one that takes into account rugged dependable truck capabilities for commercial use as well as sophisticated refinement for personal-use needs.”
This is a show truck, so it also boasts a number of bold exterior features that probably won’t make it onto a production vehicle, including:

• A streamlined “cab collar” design with a body-color hard tonneau cover on the bed
• Gray accents on the side, front and rear lower moldings
• 20-inch aluminum wheels featuring a “liquid metal” finish, with Stone Gray color wheel ports
• Cooper 285/50R20 ZEON LTZ tires
• Outside mirrors with LED turn-signal indicators.

The real question is whether we’ll see the new Colorado here in the U.S. At this point, there’s no official word on its North American launch, so stay tuned. In the meantime, feel free to check out photos of the new truck below.

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Chevy Small-Business Sales On A Big-Time Roll

by Chevrolet in the News on March 3, 2011

While recent increases in retail auto sales show the U.S. economy is getting back on track, purchases by another group of customers—small-business owners—are making news as well.
“Small businesses put off capital expenditures such as vehicle purchases in order to weather the economic storm,” said Don Johnson, GM vice president, U.S. Sales Operations. “But with the continuing improvement in consumer spending, and improving profitability of these businesses, we’re beginning to see a significant influx of small business buyers to Chevrolet showrooms.”
In fact, Chevy sales to small businesses, defined as those that buy five or fewer vehicles per year, were up 36 percent in the last quarter of 2010, a rate almost three times greater than that for the rest of the industry. These are customers like Mark Dalessi, owner of Sunwest Air Conditioning in Costa Mesa, Calif.
“We have nine trucks in our fleet, some with a lot of miles,” he said. “In the beginning of 2009, we were just happy to have any work. But business started picking up towards the end of 2009, and 2010 turned out to be a decent year. As 2011 is shaping up to be a good year for us, we decided it was time to replace our oldest trucks.”
That meant purchasing new Chevrolet Silverado pickups, the kind of hard workers that really live up to Dalessi’s expectations: “We buy our fleet vehicles expecting to drive them until they die, and we have never had any issues with our Chevy trucks.”
And with optimism among small-business owners continuing to grow, you can expect Chevy sales to these customers to do the same.

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