Goodbye, Chevrolet Camaro. Hello, Chevy Chevelle?
The autosphere is abuzz with reports that General Motors has filed the Chevelle name as a trademark with the United States Patent and Trademark Office (USPTO). For those unfamiliar with car history, the Chevrolet Chevelle is the predecessor to the current Chevy Malibu. Speculation is that GM plans to revive the namesake in order to add another car to the bowtie brand.Armchair analysts, though, are questioning such a move. Currently, there are nine cars under the Chevrolet name: Camaro, Corvette Stingray, Cruze, Impala, Malibu, Sonic, Spark, SS and Volt. Is there room for yet another sedan? That’s what the folks over at GM Authority asked in their post. They offered two potential scenarios. The first is Chevrolet will rename the SS with the Chevelle plate in the not-so-distant future. The site points to the fact that the Chevy SS is a rebadged Holden VF Commodore from GM Australia. The Commodore is due for an all-new model sometime in 2016, about the time GM completes its Chevelle filing with the USPTO.
A more radical idea involves the Chevrolet Camaro and the Chevy Code 130R. The latter is a compact coupe concept introduced by GM at the 2012 Detroit Auto Show. The automaker has been mum about it and the other concept introduced at the show, the Tru 140S. GM Authority theorizes that a production version of the Code 130R could wear the Camaro name, while the current one will shift up as the all-new Chevelle. GM, when asked about filing or the ultimate fate of Code 130R, has dismissed such queries.
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