Chevy Cruze Cruises to Its Millionth Sale
Consider it perfect timing: The same week that Chevrolet celebrated its first hundred years in business, it kicked off its second century in fine style by selling its millionth Chevy Cruze.
“I can’t think of a better birthday present,” said Chris Perry, vice president for global Chevrolet marketing and strategy. “Cruze’s combination of style, comfort, fuel-efficiency and safety is a hit across the globe. Our customers know a winner when they drive it.”
That’s certainly the case here in the U.S., where the Cruze remains the best-selling compact sedan in the country through October, with sales up more than 110 percent as compared to the car it replaced in Chevy’s lineup. Further, the Cruze—now sold in more than 100 countries around the world—is the fourth-best-selling car in its segment internationally, and in seventh place overall.
Also notable is that the Cruze has been very effective in attracting both new customers and those who are new to the Chevy brand. Chevrolet has grown its market share among the “millennial” generation by a full percentage point already in 2011, while 42 percent of this year’s U.S. Cruze buyers have traded in vehicles from outside the General Motors family. The No. 1 vehicle swapped for the Cruze: The Honda Civic.
This kind of success is sure to continue, too, as Chevy isn’t resting on its laurels going forward. For example, even though the Cruze already was the most fuel-efficient gas-only car in America when it was introduced, boasting EPA ratings of 28 mpg city/42 mpg highway/33 mpg combined with a manual transmission, Chevrolet engineers pushed the envelope further. As a result of numerous upgrades for the new model year, the 2012 Cruze Eco with an automatic transmission gained 2 mpg on the highway and 1 mpg in combined driving. Its new EPA ratings: 26 mpg city/39 mpg highway/31 mpg combined.
And that car, along with the entire 2012 Cruze lineup, is on sale at Chevrolet dealerships now.
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