Chevrolet Becomes A Hot Brand In Korea
Chevrolet has been ramping up its marketing and sales efforts in many exciting new markets and the initiatives are already paying off. In Korea, sales of the brand are up 27 percent through the first six months of this year.
In addition to strong sales, many Korean consumers says they’ll likely consider buying a Chevy when its time to purchase a new vehicle.
“The market response to the 100-year-old Chevrolet brand in Korea has exceeded our expectations,” said Ankush Arora, GM Korea vice president of Sales, Marketing and Aftersales. “Chevrolet’s success has coincided with the aggressive launch of six models in a short period of time and the rollout of a series of innovative aftersales programs such as 357 Chevy Care.”
Although it’s well-established here in the U.S., Chevrolet has become one of the world’s fastest-growing brands. In Korea specifically, GM has remodeled its nationwide Chevrolet sales and service networks and formed a domestic dealer system to better position itself against its rivals. Demand is expected to rise even further with the arrival of exciting new models like the all-new Malibu sedan and the new Chevrolet Aveo.
“We have a solid plan for the ongoing introduction of new Chevrolet products in the domestic market,” said Arcamone. “The Malibu, Chevrolet’s new global midsize sedan, will soon be launched in Korea before any other market. This will enable us to achieve a more solid brand stance and bolster our sales.”
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